OnePulse, a consumer insights platform that change market research into interactive real-time conversations, has raised £2 million in new funding to support further global expansion.
FREMONT, CA: OnePulse, a consumer insights platform that changes market research into communicative, real-time conversations between businesses and consumers, raises £2 million in new funding to support further global expansion.
OnePulse’s rapidly expanding international client base, including Coca-Cola, TikTok, Marks & Spencer, Channel 4, Zenith, SC Johnson, and Boohoo, will communicate in real-time with consumers in all significant markets due to the expansion.
Today, clients can become Pulse consumers in the United States, United Kingdom, France, Germany, Spain, Italy, China, India, Australia, Canada, and Kenya, with Russia, Mexico, Brazil, the Netherlands, Belgium, Poland, and Ireland to follow. More markets in Africa, Asia, and South America will be added in the future.
Mike Billingsley, Group CEO, OnePulse, said, “OnePulse is continuing to redefine the concept of market research with our fun, rewarding mobile app that can be used as part of people’s daily lives.”
There are significantly fewer things more potent than having insight in the room all the time, and with OnePulse, businesses do not have to depend on gut instincts or outdated assumptions to make confident daily decisions. Due to their global expansion, they can basically have their finger on the global pulse at any time, any place, and any time.
Dr Reuben Wilcock, Head of Ventures, Blackfinch, said, “We are delighted to invest in OnePulse, a truly disruptive business, already expanding across several different markets. Mike and his team are now well placed to reach their goals for growth, allowing more brands than ever before to connect to consumers for near-instant market feedback.”
Matthew OKane, Managing Director of specialist early-stage Venture Capital investor Nexus Investments, commented, “OnePulse traverses two of the four quadrants of Nexuss investment focus and expertise: Data and Digital. We are big believers in the power and value of community-generated data and insights, and very excited to both announce the 14th new member of our Nexus Scale-Up Fund portfolio, and to partner with OnePulse on its next stage of growth, as it develops its activities and communities beyond those currently in the UK, US and Africa, to literally and globally scale up.”