Application-to-person (A2P) messaging has established itself as a critical business tool, and operators are experiencing significant growth in this line of business. An increasing number of enterprises are recognising the importance of SMS in their omnichannel strategies on account of its ubiquity and reach, and this rise in A2P messaging offers revenue potential for mobile operators that is yet to be realised today.

This white paper looks at how operators can apply better monetisation strategies that address changing end user habits and new enterprise needs.

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