Six months ago or thereabouts, a group of engineers and developers with backgrounds from the National Security Agency, Google and Amazon Web Services had an idea.

Data is valuable for helping developers and engineers to build new features and better innovate. But that data is often highly sensitive and out of reach, kept under lock and key by red tape and compliance, which can take weeks to get approval. So, the engineers started Gretel, an early-stage startup that aims to help developers safely share and collaborate with sensitive data in real time.

It’s not as niche of a problem as you might think, said Alex Watson, one of the co-founders. Developers can face this problem at any company, he said. Often, developers don’t need full access to a bank of user data — they just need a portion or a sample to work with. In many cases, developers could suffice with data that looks like real user data.

“It starts with making data safe to share,” Watson said. “There’s all these really cool use cases that people have been able to do with data.” He said companies like GitHub, a widely used source code sharing platform, helped to make source code accessible and collaboration easy. “But there’s no GitHub equivalent for data,” he said.

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