Amazon CEO Jeff Bezos will face a wave of protests from small business owners when he travels to India this week.

Bezos will appear on stage Wednesday at Amazon’s Smbhav event for a fireside chat alongside Amit Agarwal, who heads Amazon’s India operations, according to Bloomberg. Smbhav is an annual event held by Amazon in New Delhi that’s aimed at helping the company connect with millions of small and medium-sized businesses in the country.

Bezos has also sought a meeting with India’s Prime Minister Narendra Modi and celebrities from the Bollywood movie industry, Bloomberg reported. An Amazon spokesperson declined to comment on the details of Bezos’ visit.

Not everyone is expected to welcome Bezos when he touches down in India. The Confederation of All India Traders (CAIT), a group that represents 70 million traders and 40,000 trade associations, is planning a “National Protest Day” on Wednesday. The group plans to host protests across 300 cities during Bezos’ visit…

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